Premium Ready-to-Drink Coffee
Sanity™
Life is chaos. Keep your Sanity.
Coming January 2027
Join the Founder Group
First access, founder pricing, new flavors early, your name on our founding list.
Our Story
Built for the Chaos
Sanity was built for people with something going on: the entrepreneurs, the parents, the tradespeople, the first responders, the ones who don't get a slow morning.
We're a small team turning that everyday chaos into a premium, ready-to-drink canned coffee. No shop line, no blender, no excuse. Just something honest that keeps you moving.
We're currently taste testing and refining our first lineup ahead of a January 2027 launch. Every can gets us closer to shelf.
The Journey
Where We're At
Summer 2026
Sanity is Founded
Sanity is born out of Georgia, built on a simple idea: keep your sanity, no matter what the day throws at you.
Fall 2026
Recipe & Brand Development
Dialing in three flavors, Black Nitro, Vanilla Oat, and Caramel Oat Milk, alongside the look and feel of the brand itself.
Now
Taste Testing & Refinement
Final tweaks to the lineup before production, with the first cans already on shelves at select local spots.
January 2027
Official Launch
Sanity goes live online and expands on shelf: the full lineup, available everywhere the chaos is.