Coming JANUARY 2027Life is chaos.Keep your Sanity.
Premium ready-to-drink coffee for people with something going on. Black Nitro, Vanilla Oat Latte and Caramel Oat Latte.
Join the Founders Club
First access, founder pricing, new flavors early and your name on our founding list.
No spam. Just launch updates and founder perks.
Taste it first
Public taste test.
Because Coffee ยท Dawsonville, GA
Our story
Built for the chaos.
Sanity was built for people with something going on: the entrepreneurs, the parents, the tradespeople, the first responders, the ones who don't get a slow morning.
We're a small team turning that everyday chaos into a premium, ready-to-drink canned coffee. No shop line, no blender, no excuses. Just something honest that keeps you moving.
We're taste testing and refining our first lineup ahead of a January 2027 launch. Every can gets us closer to shelf.
The journey
Where we're at.
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Summer 2025
Sanity is founded
Born in Georgia on a simple idea: keep your sanity, no matter what the day throws at you.
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Fall 2025
Recipe & brand
Dialing in Black Nitro, Vanilla Oat Latte and Caramel Oat Latte, plus the look and feel of the brand.
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Now
Taste testing
Final tweaks before production, with the first cans already at select local spots.
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Q1 2027
Official launch
Sanity goes live online and expands on shelf. The full lineup, everywhere the chaos is.
Don't miss launch.
Founders get it first: early access, founder pricing and 10% off your first order when we launch.
No spam. Just launch updates and founder perks.